Partner with AdGuard. Affiliate and reseller opportunities
Join our global network of partners and get the tools and support you need to succeed
Affiliate program — Earn up to 70% commission promoting AdGuard Ad Blocker, AdGuard VPN, and AdGuard DNS
Reseller program — Buy at wholesale prices with up to 80% off and sell to your customers
AdGuard is headquartered in Cyprus (EU) and is GDPR-compliant. With over 160 million users in 150+ countries, we are a trusted leader in online privacy, ad blocking, and cybersecurity
Start promoting our ad-blocking, VPN, and DNS products today!
Looking for other partnership opportunities? We are open to technology partnerships and custom collaborations. Contact us
Welcome boost: higher rates for your first 30 days
For 30 days after you sign up, you’ll earn our top commission rates on every AdGuard product. No minimum volume required
-
70%
AdGuard Ad Blocker
Then 50–70%, based on your monthly results -
60%
AdGuard VPN
Then 40–60%, based on your monthly results -
60%
AdGuard DNS Personal
Then 40–60%, based on your monthly results -
40%
AdGuard DNS Team
Then 20–40%, based on your monthly results
After the Welcome boost, your rate is set on the 1st of each month based on your previous month’s earnings. The more you earn, the higher your rate
Sign upWhy partner with AdGuard?
As our partner, you will team up with an industry pioneer. For over 17 years, we have set the standard for privacy protection by providing cutting-edge open-source technology
Our security suite is unmatched by any competitor and covers browsers, apps, and entire networks. Our global presence and commitment to transparency ensure a stable, high-conversion environment in which your business can grow alongside a proven market leader
Recognized by the world’s leading media
AdGuard’s best-selling products
Our partners promote our full suite of top-rated security and privacy solutions, which are in high demand. This ensures strong conversion rates and sustainable revenue
AdGuard Ad Blocker
Our flagship product has high conversion rates
Blocks ads and trackers. Speeds up browsing. Saves up to 40% of traffic on Windows, macOS, Linux, Android, Smart TV, iOS, and web browsers
AdGuard VPN
This cutting-edge product has strong recurring revenue potential
Has a strong proprietary protocol with post-quantum security. Supports 10 simultaneous devices. Works with Ad Blocker for full protection
AdGuard DNS
The enterprise-ready solution offers high profit margins
Works at the network level and protects all devices. Has advanced parental controls for kids and anti-phishing protection for seniors
Choose your program
Compare our partnership programs and select the one that matches your business goals
Affiliate program
Earn a commission by promoting AdGuard products
No upfront investment
Start earning with zero initial costs
Up to 70% commission
Enjoy our industry-leading, unmatched commission rates
Long-term passive revenue
Earn recurring income from sales and renewals
High conversion rates
Sell products that people want to buy
Marketing materials
Get banners, affiliate links, and promo codes
Custom promo codes
Earn money when buyers use your discounts
Reseller program
Buy licenses in bulk and resell them
Minimum order: 50 licenses
Start with a reasonable minimum quantity
Up to 80% off
Enjoy high wholesale discounts on all products
Globally trusted brand
Invite your clients to join 160+ million users who trust us
Growing market
Tap into the growing demand for online privacy solutions
Multi-tier discount system
Increase your margins as your sales volume grows
Full marketing package
Use pre-made product descriptions, banners, and promo kits
Affiliate or reseller?
Compare our partnership programs in detail
Affiliate program
Promote AdGuard and earn a commission
Ideal partners
Content creators
Bloggers
Review and coupon websites
Social media influencers
Initial investment
No upfront investment
Business model
Up to 70% commission on sales and renewals, based on your performance
5% commission from referred affiliates
Weekly payouts. There is a minimum threshold
365-day cookie window
License management
Automated, through affiliate links
No need to handle user licenses
User support
No need to provide support to your referrals
AdGuard offers customer support to your referrals
Marketing tools
Affiliate links
Banners and creatives
Personal mirror websites
Custom promo codes (discounts of up to 75%)
Main advantages
No risk or upfront costs
Easy to start
Income from both sales and renewals
Focus only on promotion
Commission from promo codes or referral links
Reseller program
Buy licenses in bulk and resell them
Ideal partners
Software distributors
IT companies
System integrators
Value-added resellers
Initial investment
Minimum order: 50 licenses
Business model
Up to 80% wholesale discount
Immediate profit on sales
Multi-tier discount system based on volume
Prepaid and postpaid models
License management
Full control over license distribution
API access for automation
User support
Resellers provide first-line customer support
Direct access to the AdGuard technical team
Marketing tools
Full marketing kit
Product descriptions
Technical documentation
Banners and creatives
Main advantages
Higher profit margins
Volume-based discounts
Direct relationship with customers
Bulk license management
Integration into your offerings
Affiliate program
Promote AdGuard and earn a commission
Reseller program
Buy licenses in bulk and resell them
Ideal partners
Content creators
Bloggers
Review and coupon websites
Social media influencers
Software distributors
IT companies
System integrators
Value-added resellers
Initial investment
No upfront investment
Minimum order: 50 licenses
Business model
Up to 70% commission on sales and renewals, based on your performance
5% commission from referred affiliates
Weekly payouts. There is a minimum threshold
365-day cookie window
Up to 80% wholesale discount
Immediate profit on sales
Multi-tier discount system based on volume
Prepaid and postpaid models
License management
Automated, through affiliate links
No need to handle user licenses
Full control over license distribution
API access for automation
User support
No need to provide support to your referrals
AdGuard offers customer support to your referrals
Resellers provide first-line customer support
Direct access to the AdGuard technical team
Marketing tools
Affiliate links
Banners and creatives
Personal mirror websites
Custom promo codes (discounts of up to 75%)
Full marketing kit
Product descriptions
Technical documentation
Banners and creatives
Main advantages
No risk or upfront costs
Easy to start
Income from both sales and renewals
Focus only on promotion
Commission from promo codes or referral links
Higher profit margins
Volume-based discounts
Direct relationship with customers
Bulk license management
Integration into your offerings
Earn more with custom promo codes
Unlock a super conversion tool: trackable promo codes tailored to your audience and campaigns. No clicks required
Skyrocketing conversions
Offer exclusive, irresistible discounts: up to 75% off VPN, 30% off Ad Blocker, and 20% off DNS
Guaranteed commission
You earn commission when a customer uses your coupon code. No referral click is necessary
Easy-to-get promo codes
Send us a brief description of your promo via your dashboard to get a coupon code
What happens after you sign up?
Access the Partner Portal for the tools and real-time analytics
Affiliates
Get affiliate links and use pre-made promo landings and banners
Set up postback URLs for advanced tracking
Manage subaccounts to optimize your campaigns
Use analytics to track clicks and sales
Resellers
Generate license keys
Download the latest product installers
Access the library of media materials
Provide your customers with direct links to the license activation page
Earnings calculator
Estimate your potential earnings as an AdGuard affiliate
This calculation is based on our special rates for the first month of the partnership. After that, the standard commission structure applies.
Benefits of partnering with AdGuard
Enjoy special advantages available to our resellers and affiliates
Volume-based rewards
The more you sell, the higher your earnings. Enjoy discounts of up to 80% as a reseller and commissions of up to 70% as an affiliate
User-friendly tools
Use the comprehensive dashboard with analytics, marketing materials, and tools to boost your business. Plus, get dedicated partner support
Globally trusted brand
Partner with a world-class brand trusted by over 160 million users in more than 150 countries
High-demand products
Tap into the growing market of Ad Blockers, VPNs, and DNS privacy solutions
Ready to become our partner?
Our network of successful partners grows every day. We welcome affiliates looking to monetize their traffic and resellers looking to expand their product portfolios. Take advantage of our industry-leading commission rates, comprehensive support, and high-converting products
More partnership opportunities
Discover additional ways to collaborate with AdGuard and expand your business
Technology partner
Integrate AdGuard’s cutting-edge solutions into your products
Ad Blocker SDK
Equip your apps with white-label ad-blocking tech
VPN SDK
Develop secure VPNs supported by our infrastructure
DNS API
Provide network-level content filtering and security
Service partner
Enhance your service offerings with AdGuard’s tools
Faster and safer browsing
Offer ad-free experience to your clients
Network protection
Enhance your network security with DNS filtering
New revenue streams
Expand your offerings with premium privacy solutions
Have other partnership ideas?
Contact us to discuss your ideas for a custom partnership
Frequently asked questions
Affiliate
Reseller
- It’s not necessary, but without a social media platform it may be harder to make money. There are many ways to tell your audience about AdGuard, such as through a personal website, blog, YouTube channel, or Telegram channel.
- Yes, we have a one-level referral system. You get 5% of your referrals’ sales. This amount is added to your daily earnings.
- Using any form of promotion that could cause reputational damage to AdGuardSending unsolicited SMS messages, emails, or spam messages on social networks, forums, or dating servicesUsing incentivized traffic, content lockers, auto-surfing, and other misleading techniquesUsing phishing or other techniques to trick users into downloading AdGuard productsBundling AdGuard products with any other products, services, or incentivesArtificially inflating the number of installations of AdGuard productsAny type of financial fraud, including purchases with stolen payment cards and SMS fraudUsing pop-under or pop-up ads to promote AdGuard productsViolators will be banned and their balances blocked.
- The Mellow (Solar Staff) platform charges a 4% fee for withdrawals.When you withdraw funds from Mellow (Solar Staff), select the currency that corresponds to your payment method. If the withdrawal currency differs from the currency in your account, the amount will be automatically converted at the platform’s exchange rate. You can find more information about currency selection in the platform instructions.Please note: Mellow.io and Solar Staff operate as a single financial solution tailored for various jurisdictions and user convenience. In case of currency discrepancies, an automatic conversion will occur.
- Yes, our affiliates can get a personal use license. Contact support via ticket to get more information and clarify the conditions.
- The following welcome rates apply during the first month of our partnership: 70% for AdGuard Ad Blocker, 60% for AdGuard VPN, 60% for AdGuard DNS Personal, and 40% for AdGuard DNS Team.Our standard recurring rates are 50% for AdGuard Ad Blocker, 40% for AdGuard VPN, 40% for AdGuard DNS Personal, and 20% for AdGuard DNS Team.
- There are two possible cases: when VAT (or another sales tax) is applied and when it isn’t. Note: If a user applies a promo code, all calculations will be based on the discounted price.When VAT is applied: We calculate your commission based on AdGuard’s revenue after VAT minus payment system fees. Here’s how it works.Finding AdGuard revenue after VAT: The price that users see already includes VAT, such as 20% in the UK. If the price is £114 and the VAT is 20%, AdGuard’s net revenue is £114/1.2 = £95.Calculating payment system fees: We take the total amount paid by the user (£114) and find the payment system fees (let’s say 3%, which would be £114 × 0.03 = £3.42).Calculating your commission base: We subtract the payment system fee (£3.42) from AdGuard’s net revenue (£95), giving us £91.58.Calculating your commission: We apply your commission percentage (40% for example) to your commission base, giving £91.58 × 0.4 = £36.63. Conversion to USD is done at the market rate at the time of the transaction.When VAT is not applied: We calculate your commission based on the total revenue minus payment system fees. Here’s how it works.Calculating payment system fees: We take the total amount paid by the user (£114) and find the payment system fees (let’s say 3%, which would be £114 × 0.03 = £3.42).Calculating your commission base: We subtract the payment system fee (£3.42) from AdGuard’s total revenue (£114), giving us £110.58.Calculating your commission: We apply your commission percentage (40% for example) to your commission base, giving £110.58 × 0.4 = £44.23.
- Payouts are processed weekly on Thursdays via Mellow (Solar Staff), PayPal, or directly to your crypto wallet. The minimum withdrawal amount is $20. Withdrawals are available in USD for bank and PayPal payouts, and in USDT TRC20 for crypto payouts.We notify our affiliates of changes to the payment process via the Affiliate news section.
- Conversion tracking cookies are stored for 365 days.
- Unlike the crowded VPN-only market, AdGuard offers 360-degree protection. While most competitors are limited to browser extensions or simple VPNs, we provide system-wide filtering that covers every layer: browsers, apps, and the entire network via DNS. No other provider closes the gap between performance, ad-blocking, and privacy so comprehensively.
- Cyprus (EU), GDPR compliant.
- With the affiliate program, you can earn a commission by promoting AdGuard and directing traffic to our website via referral links. Users buy directly from us.With the reseller program, you purchase licenses from us at a discounted price and then sell them to your customers. You manage the sales process and set your own prices.You can participate in both programs. Each program has its own dedicated partner portal section and terms.
- Our reseller program is open to registered businesses and individuals, who want to purchase AdGuard licenses in bulk and sell them directly to their own customers.The important thing is that you have a way to sell directly to users. If your business model is based on promoting products and earning a commission without handling sales, our affiliate program would be a better fit.
- We accept two payment methods: Paddle and wire transfer.Paddle supports online payments via credit or debit card, PayPal, and other digital methods. This is the fastest way to complete a transaction.For wire transfers, we provide specific bank details for each currency. These details are included in PDF invoices for manual bank transfers. Please note that licenses will only be generated after our team receives and confirms your payment.
- We are happy to provide free trial keys so you can test and get to know our products. This will help you better understand their features and benefits before offering them to your customers. Just email us at b2b@adguard.com with the details of your reselling plans and let us know which products you’d like to test.
- Wholesale pricing: Purchase licenses at a significant discount off the retail price.High-volume discounts: Special pricing on large bulk orders.Dedicated reseller portal: A centralized dashboard to place orders, manage your licenses, track invoices, and access resources.Multi-currency support: Pricing and currency are automatically adjusted based on your region.API access: We offer qualified partners API access to automate license generation and management by integrating it directly into their systems.
- Yes, there is an initial minimum order quantity to get started with our reseller program. The standard starting point is 50 licenses, but this can be adjusted based on your business model. This allows us to offer you significant wholesale discounts on your initial order and beyond.
- Our reseller model has two different tiers tailored to different business volumes.Prepaid licensing: This is our standard pay-as-you-go model for new or smaller resellers who purchase fewer than 100 licenses per month. No formal contract is required.Reseller program (contract): This tier is for partners who purchase more than 100 licenses per month. It requires a signed contract and can unlock benefits like post-payment options, higher discount tiers, and dedicated API access.
- You can block a customer’s license key directly from the reseller portal.Prepaid resellers: If you block a license that was activated within the last 30 days, the system will generate a free replacement key for the same product and duration.Postpaid resellers: If the blocked license was activated within the last 30 days, the license key will be noted, and its cost will be deducted from your next consolidated invoice.
- Unlike the crowded VPN-only market, AdGuard offers 360-degree protection. While most competitors are limited to browser extensions or simple VPNs, we provide system-wide filtering that covers every layer: browsers, apps, and the entire network via DNS. No other provider closes the gap between performance, ad-blocking, and privacy so comprehensively.
- Cyprus (EU), GDPR compliant.
Ready to get started?
Choose your preferred partnership model and start growing your business with AdGuard