Grow your business with AdGuard

Join our global network of partners and get all the tools and support you need to succeed. Choose how you’d like to work with AdGuard:
Affiliate program: Earn commissions by promoting our products
Reseller program: Buy wholesale and build your business
Technology partnership: Contact us to integrate our Ad Blocker SDK, VPN SDK, or DNS API into your offerings
Custom collaborations: Contact us with your idea
AdGuard is headquartered in Cyprus (EU) and is fully GDPR-compliant. With over 160 million users in 150+ countries, we are a trusted leader in online privacy, ad blocking, and cybersecurity
Earn up to 80% by promoting the ad-blocking giant

Why partner with AdGuard?

As our partner, you will team up with an industry pioneer. For over 16 years, we have set the standard for privacy protection by providing cutting-edge open-source technology
Our security suite is unmatched by any competitor and covers browsers, apps, and entire networks. Our global presence and commitment to transparency ensure a stable, high-conversion environment in which your business can grow alongside a proven market leader

Recognized by the world’s leading media

AdGuard’s best-selling products

Our partners promote our full suite of top-rated security and privacy solutions, which are in high demand. This ensures strong conversion rates and sustainable revenue

AdGuard Ad Blocker

Our flagship product has high conversion rates
Blocks ads and trackers. Speeds up browsing. Saves up to 40% of traffic on Windows, macOS, Linux, Android, Smart TV, iOS, and web browsers

AdGuard VPN

This cutting-edge product has strong recurring revenue potential
Has a strong proprietary protocol with post-quantum security. Supports 10 simultaneous devices. Works with Ad Blocker for full protection

AdGuard DNS

The enterprise-ready solution offers high profit margins
Works at the network level and protects all devices. Has advanced parental controls for kids and anti-phishing protection for seniors

Choose your program

Compare our partnership programs and select the one that matches your business goals

Affiliate program

Earn a commission by promoting AdGuard products
No upfront investment
Start earning with zero initial costs
Up to 70% commission
Enjoy our industry-leading, unmatched commission rates
Long-term passive revenue
Earn recurring income from sales and renewals
High conversion rates
Sell products that people want to buy
Marketing materials
Get banners, affiliate links, and promo codes
Custom promo codes
Earn money when buyers use your discounts

Reseller program

Buy licenses in bulk and resell them
Minimum order: 50 licenses
Start with a reasonable minimum quantity
Up to 80% off
Enjoy high wholesale discounts on all products
Globally trusted brand
Invite your clients to join 160+ million users who trust us
Growing market
Tap into the growing demand for online privacy solutions
Multi-tier discount system
Increase your margins as your sales volume grows
Full marketing package
Use pre-made product descriptions, banners, and promo kits

Affiliate or reseller?

Compare our partnership programs in detail
Affiliate program
Promote AdGuard and earn a commission
Ideal partners
Content creators
Bloggers
Review and coupon websites
Social media influencers
Initial investment
No upfront investment
Business model
Up to 70% commission on sales and renewals, based on your performance
5% commission from referred affiliates
Weekly payouts. There is a minimum threshold
365-day cookie window
License management
Automated, through affiliate links
No need to handle user licenses
User support
No need to provide support to your referrals
AdGuard offers customer support to your referrals
Marketing tools
Affiliate links
Banners and creatives
Personal mirror websites
Custom promo codes (discounts of up to 75%)
Main advantages
No risk or upfront costs
Easy to start
Income from both sales and renewals
Focus only on promotion
Commission from promo codes or referral links
Reseller program
Buy licenses in bulk and resell them
Ideal partners
Software distributors
IT companies
System integrators
Value-added resellers
Initial investment
Minimum order: 50 licenses
Business model
Up to 80% wholesale discount
Immediate profit on sales
Multi-tier discount system based on volume
Prepaid and postpaid models
License management
Full control over license distribution
API access for automation
User support
Resellers provide first-line customer support
Direct access to the AdGuard technical team
Marketing tools
Full marketing kit
Product descriptions
Technical documentation
Banners and creatives
Main advantages
Higher profit margins
Volume-based discounts
Direct relationship with customers
Bulk license management
Integration into your offerings
Affiliate program
Promote AdGuard and earn a commission
Reseller program
Buy licenses in bulk and resell them
Ideal partners
Content creators
Bloggers
Review and coupon websites
Social media influencers
Software distributors
IT companies
System integrators
Value-added resellers
Initial investment
No upfront investment
Minimum order: 50 licenses
Business model
Up to 70% commission on sales and renewals, based on your performance
5% commission from referred affiliates
Weekly payouts. There is a minimum threshold
365-day cookie window
Up to 80% wholesale discount
Immediate profit on sales
Multi-tier discount system based on volume
Prepaid and postpaid models
License management
Automated, through affiliate links
No need to handle user licenses
Full control over license distribution
API access for automation
User support
No need to provide support to your referrals
AdGuard offers customer support to your referrals
Resellers provide first-line customer support
Direct access to the AdGuard technical team
Marketing tools
Affiliate links
Banners and creatives
Personal mirror websites
Custom promo codes (discounts of up to 75%)
Full marketing kit
Product descriptions
Technical documentation
Banners and creatives
Main advantages
No risk or upfront costs
Easy to start
Income from both sales and renewals
Focus only on promotion
Commission from promo codes or referral links
Higher profit margins
Volume-based discounts
Direct relationship with customers
Bulk license management
Integration into your offerings

Earn more with custom promo codes

Unlock a super conversion tool: trackable promo codes tailored to your audience and campaigns. No clicks required

Skyrocketing conversions

Offer exclusive, irresistible discounts: up to 75% off VPN, 30% off Ad Blocker, and 20% off DNS

Guaranteed commission

You earn commission when a customer uses your coupon code. No referral click is necessary

Easy-to-get promo codes

Send us a brief description of your promo via your dashboard to get a coupon code

What happens after you sign up?

Access the Partner Portal for the tools and real-time analytics
Affiliates
Get affiliate links and use pre-made promo landings and banners
Set up postback URLs for advanced tracking
Manage subaccounts to optimize your campaigns
Use analytics to track clicks and sales
Resellers
Generate license keys
Download the latest product installers
Access the library of media materials
Provide your customers with direct links to the license activation page

Earnings calculator

Estimate your potential earnings as an AdGuard affiliate
The calculation is based on our special first-month commission rates for new affiliate partners: 70% for Ad Blocker and up to 60% for VPN and DNS. Standard rates apply after the first month: 50% for Ad Blocker and up to 40% for VPN and DNS

Benefits of partnering with AdGuard

Enjoy special advantages available to our resellers and affiliates
Volume-based rewards
The more you sell, the higher your earnings. Enjoy discounts of up to 80% as a reseller and commissions of up to 70% as an affiliate
User-friendly tools
Use the comprehensive dashboard with analytics, marketing materials, and tools to boost your business. Plus, get dedicated partner support
Globally trusted brand
Partner with a world-class brand trusted by over 160 million users in more than 150 countries
High-demand products
Tap into the growing market of Ad Blockers, VPNs, and DNS privacy solutions

Ready to become our partner?

Our network of successful partners grows every day. We welcome affiliates looking to monetize their traffic and resellers looking to expand their product portfolios. Take advantage of our industry-leading commission rates, comprehensive support, and high-converting products

More partnership opportunities

Discover additional ways to collaborate with AdGuard and expand your business

Technology partner

Integrate AdGuard’s cutting-edge solutions into your products
Ad Blocker SDK
Equip your apps with white-label ad-blocking tech
VPN SDK
Develop secure VPNs supported by our infrastructure
DNS API
Provide network-level content filtering and security

Service partner

Enhance your service offerings with AdGuard’s tools
Faster and safer browsing
Offer ad-free experience to your clients
Network protection
Enhance your network security with DNS filtering
New revenue streams
Expand your offerings with premium privacy solutions

Have other partnership ideas?

Contact us to discuss your ideas for a custom partnership

Frequently asked questions

Affiliate
Reseller
  • It’s not necessary, but without a social media platform it may be harder to make money. There are many ways to tell your audience about AdGuard, such as through a personal website, blog, YouTube channel, or Telegram channel.
  • Yes, we have a one-level referral system. You get 5% of your referrals’ sales. This amount is added to your daily earnings.
  • Using any form of promotion that could cause reputational damage to AdGuard
    Sending unsolicited SMS messages, emails, or spam messages on social networks, forums, or dating services
    Using incentivized traffic, content lockers, auto-surfing, and other misleading techniques
    Using phishing or other techniques to trick users into downloading AdGuard products
    Bundling AdGuard products with any other products, services, or incentives
    Artificially inflating the number of installations of AdGuard products
    Any type of financial fraud, including purchases with stolen payment cards and SMS fraud
    Using pop-under or pop-up ads to promote AdGuard products
    Violators will be banned and their balances blocked.
  • The Mellow (Solar Staff) platform charges a 4% fee for withdrawals.
    When you withdraw funds from Mellow (Solar Staff), select the currency that corresponds to your payment method. If the withdrawal currency differs from the currency in your account, the amount will be automatically converted at the platform’s exchange rate. You can find more information about currency selection in the platform instructions.
    Please note: Mellow.io and Solar Staff operate as a single financial solution tailored for various jurisdictions and user convenience. In case of currency discrepancies, an automatic conversion will occur.
  • Yes, our affiliates can get a personal use license. Contact support via ticket to get more information and clarify the conditions.
  • There are two possible cases: when VAT (or another sales tax) is applied and when it isn’t. Note: If a user applies a promo code, all calculations will be based on the discounted price.
    When VAT is applied: We calculate your commission based on AdGuard’s revenue after VAT minus payment system fees. Here’s how it works.
    Finding AdGuard revenue after VAT: The price that users see already includes VAT, such as 20% in the UK. If the price is £114 and the VAT is 20%, AdGuard’s net revenue is £114/1.2 = £95.
    Calculating payment system fees: We take the total amount paid by the user (£114) and find the payment system fees (let’s say 3%, which would be £114 × 0.03 = £3.42).
    Calculating your commission base: We subtract the payment system fee (£3.42) from AdGuard’s net revenue (£95), giving us £91.58.
    Calculating your commission: We apply your commission percentage (40% for example) to your commission base, giving £91.58 × 0.4 = £36.63. Conversion to USD is done at the market rate at the time of the transaction.
    When VAT is not applied: We calculate your commission based on the total revenue minus payment system fees. Here’s how it works.
    Calculating payment system fees: We take the total amount paid by the user (£114) and find the payment system fees (let’s say 3%, which would be £114 × 0.03 = £3.42).
    Calculating your commission base: We subtract the payment system fee (£3.42) from AdGuard’s total revenue (£114), giving us £110.58.
    Calculating your commission: We apply your commission percentage (40% for example) to your commission base, giving £110.58 × 0.4 = £44.23.
  • Payouts are processed weekly on Thursdays via Mellow (Solar Staff), PayPal, or directly to your crypto wallet. The minimum withdrawal amount is $20. Withdrawals are available in USD for bank and PayPal payouts, and in USDT TRC20 for crypto payouts.
    We notify our affiliates of changes to the payment process via the Affiliate news section.
  • Conversion tracking cookies are stored for 365 days.
  • Unlike the crowded VPN-only market, AdGuard offers 360-degree protection. While most competitors are limited to browser extensions or simple VPNs, we provide system-wide filtering that covers every layer: browsers, apps, and the entire network via DNS. No other provider closes the gap between performance, ad-blocking, and privacy so comprehensively.
  • Cyprus (EU), GDPR compliant.
  • With the affiliate program, you can earn a commission by promoting AdGuard and directing traffic to our website via referral links. Users buy directly from us.
    With the reseller program, you purchase licenses from us at a discounted price and then sell them to your customers. You manage the sales process and set your own prices.
    You can participate in both programs. Each program has its own dedicated partner portal section and terms.
  • Our reseller program is open to registered businesses and individuals, who want to purchase AdGuard licenses in bulk and sell them directly to their own customers.
    The important thing is that you have a way to sell directly to users. If your business model is based on promoting products and earning a commission without handling sales, our affiliate program would be a better fit.
  • We accept two payment methods: Paddle and wire transfer.
    Paddle supports online payments via credit or debit card, PayPal, and other digital methods. This is the fastest way to complete a transaction.
    For wire transfers, we provide specific bank details for each currency. These details are included in PDF invoices for manual bank transfers. Please note that licenses will only be generated after our team receives and confirms your payment.
  • We are happy to provide free trial keys so you can test and get to know our products. This will help you better understand their features and benefits before offering them to your customers. Just email us at b2b@adguard.com with the details of your reselling plans and let us know which products you’d like to test.
  • Wholesale pricing: Purchase licenses at a significant discount off the retail price.
    High-volume discounts: Special pricing on large bulk orders.
    Dedicated reseller portal: A centralized dashboard to place orders, manage your licenses, track invoices, and access resources.
    Multi-currency support: Pricing and currency are automatically adjusted based on your region.
    API access: We offer qualified partners API access to automate license generation and management by integrating it directly into their systems.
  • Yes, there is an initial minimum order quantity to get started with our reseller program. The standard starting point is 50 licenses, but this can be adjusted based on your business model. This allows us to offer you significant wholesale discounts on your initial order and beyond.
  • Our reseller model has two different tiers tailored to different business volumes.
    Prepaid licensing: This is our standard pay-as-you-go model for new or smaller resellers who purchase fewer than %count% license per month. No formal contract is required. | Prepaid licensing: This is our standard pay-as-you-go model for new or smaller resellers who purchase fewer than %count% licenses per month. No formal contract is required.
    Reseller program (contract): This tier is for partners who purchase more than 100 licenses per month. It requires a signed contract and can unlock benefits like post-payment options, higher discount tiers, and dedicated API access.
  • You can block a customer’s license key directly from the reseller portal.
    Prepaid resellers: If you block a license that was activated within the last 30 days, the system will generate a free replacement key for the same product and duration.
    Postpaid resellers: If the blocked license was activated within the last %count% day, the license key will be noted, and its cost will be deducted from your next consolidated invoice. | Postpaid resellers: If the blocked license was activated within the last %count% days, the license key will be noted, and its cost will be deducted from your next consolidated invoice.
  • Unlike the crowded VPN-only market, AdGuard offers 360-degree protection. While most competitors are limited to browser extensions or simple VPNs, we provide system-wide filtering that covers every layer: browsers, apps, and the entire network via DNS. No other provider closes the gap between performance, ad-blocking, and privacy so comprehensively.
  • Cyprus (EU), GDPR compliant.

Ready to get started?

Choose your preferred partnership model and start growing your business with AdGuard